Tyre Stewardship Australia (TSA) has released its Strategy 2025–2028, setting out a national framework aimed at unlocking the circular value of Australia’s end-of-life tyres.

Recognising the complexity of challenges facing circular economy efforts, the strategy emphasises the importance of coordinated action across the entire tyre value chain—including industry, government, and the wider community.

The roadmap is structured around five strategic pillars:

  • Build Markets
  • Advocate for Better
  • Informed Decision Making
  • Influence Behaviour
  • Business Excellence

“Our vision is clear — a circular economy for used tyres that delivers real benefits for Australia,” said Lina Goodman, CEO of Tyre Stewardship Australia.

According to TSA, the new strategy includes clear objectives to expand domestic markets for tyre-derived material, reduce imports, and improve recovery rates. It also supports a transition toward a national, mandatory product stewardship scheme.

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Tyre Stewardship Australia's Strategy 2025–2028. | Image by TSA.

Australia generates more than 67 million end-of-life tyres each year, presenting both a significant environmental challenge and an opportunity to drive resource recovery and innovation.

Explore TSA's strategy here.