
SDAB’s survey reveals positive attitude towards tire recycling in Sweden
Swedish Tire Recycler Association, SDAB or Svensk Däckåtervinning AB, together with the social research and data analytics agency Kantar Public, has mapped what the Swedish public's knowledge of tire recycling looks like. SDAB collaborated with Kantar Public to conduct a survey to gain a better understanding of the Swedish public's knowledge regarding tire recycling, from collection to areas of use. The survey was done via a nationally representative and randomly recruited online panel, the Sifo panel, with 1,000 participants from the Swedish public aged 18-79.