
Goodyear develops bespoke tire for Lancia concept vehicle
To create a custom tire for the brand-new concept car, the Lancia Pu+Ra HPE, Goodyear was chosen as the supplier of choice. Customization, aerodynamics, and design are at the core of the most recent partnership between Goodyear and the revived Lancia brand. Lancia Concept is the first vehicle of the new Lancia era, a 100% electric concept car that represents the vision of the brand in terms of design, interior home feeling, sustainability, electrification and technology.